CASE HISTORY"Jurassic World AR"

Unleashing Jurassic World with Augmented Reality

Jurassic World,augmented reality


Embark on an extraordinary journey into the world of dinosaurs with iCarltonAR, an innovative Augmented Reality (AR) app developed in collaboration with Carlton Books (Now Welbeck Publishing). This case history delves into the creation of a remarkable AR experience that brings the iconic dinosaurs from the official "Jurassic World - Where Dinosaurs Come To Life" Book to life, captivating users and earning accolades in the process.

Partnering for Excellence:

Welbeck Publishing approached our team with an exciting proposition - to create an AR app that complements their official "Jurassic World" book. With a commitment to achieving movie-like quality and authenticity, we eagerly joined forces with the production team to deliver an unparalleled AR experience.

Bringing Dinosaurs to Life:

iCarltonAR features a roster of the most important dinosaurs from the renowned Jurassic World franchise, including the majestic T-Rex and the cunning raptors. Leveraging our collaboration with Industrial Light and Magic (ILM), the acclaimed visual effects company, we ensured that every dinosaur model and animation met the highest standards, earning the approval of Colin Trevorrow, the director.

Recognition and Success:

The exceptional quality and immersive experience offered by iCarltonAR propelled it to win the prestigious 2015 British Book Awards. This recognition validated our commitment to crafting a groundbreaking AR app that seamlessly integrates with the "Jurassic World" book, providing an unforgettable journey into the world of dinosaurs.

Mastering Details and Realism:

Our team dedicated meticulous attention to detail, meticulously modeling and texturing each dinosaur. By faithfully recreating the creatures that captured the hearts of audiences worldwide, we ensured a level of realism that transported users directly into the Jurassic World.

Jurassic World,augmented reality

Capturing the Adventure:

In addition to exploring the dinosaurs, iCarltonAR empowers users to capture their unforgettable experiences. Whether it's taking videos or capturing images, the app enables users to preserve their encounters and share them with friends and family.

Jurassic World,augmented reality

Augmented Reality Unleashed:

iCarltonAR revolutionizes the reading experience by merging the physical book with digital interactivity. Each dinosaur is brought to life through AR technology, triggered by specific book pages. Users can explore the dinosaurs in life-size, employing a virtual joystick to witness their movements and behaviors.

Expanding the Universe:

Building on the success of iCarltonAR, we responded to the demand from fans and enthusiasts by releasing an update that seamlessly integrated with the new book, "From DNA to Indominus Rex." This expansion introduced the awe-inspiring new dinosaur, further enriching the AR experience for users.

Don’t forget to check out our latest Demo Reel on our Official Website


iCarltonAR immerses readers and dinosaur enthusiasts in an extraordinary world, merging the power of augmented reality with the captivating "Jurassic World" franchise. Through meticulous collaboration with production and visual effects teams, our app has garnered recognition and acclaim, delighting users with its lifelike dinosaurs and innovative interactivity. As we continue to push boundaries and explore new frontiers, iCarltonAR stands as a testament to the limitless possibilities of AR in enhancing the reading experience and igniting imaginations.